Overview
Climbalytics is a startup providing a data-tracking system for rock climbers using RFID tape and a mobile app. The platform helps climbers visualize progress and stay motivated through meaningful performance metrics.
Role: Product Designer (Brand, Mobile App, and Marketing Collateral)
Team: Worked cross-functionally with founders and engineers
Platforms: iOS, Android, Web
Team: Worked cross-functionally with founders and engineers
Platforms: iOS, Android, Web
PROBLEM
Climbalytics collects detailed climb data—but raw data alone wasn’t enough. Climbers needed clear, digestible insights that highlighted their progress and encouraged continued engagement. Meanwhile, the brand needed to stand out in an industry saturated with visual clichés like ropes and mountains.
STRATEGY & RESEARCH
I began by speaking directly with climbers to uncover which metrics mattered most during their sessions. Key insights:
• V-score, sends, and flashes were most meaningful for progress
• Climbers wanted lightweight, motivational visuals—not overwhelming analytics
• Many were inspired by GitHub-style streaks and simple progress summaries
I also collaborated closely with the Climbalytics team to ensure the brand reflected their data-first identity, avoiding overused climbing visuals in favor of more abstract, system-based iconography.
BRAND & VISUAL IDENTITY
• Created a maze-inspired "C" monogram to reflect the nonlinear routes climbers take
• Emphasized data visualizations over climbing imagery to improve differentiation and scalability
• Developed a clean, tech-forward look that aligned with the company’s identity as a climbing data platform, not a lifestyle brand
Climbalytics Logo Concepts
Final Climbalytics Logo
CSS LOADING ANIMATION
MOBILE APP DESIGN
The app was designed for both iOS and Android with a fully custom UI to maintain a consistent brand experience.
Key Features:
• Dashboard with V-points to reward climbing effort and show quick-glance progress
• Calendar heatmap to visualize consistency and motivate return visits (inspired by GitHub’s contribution graph)
• Streamlined screens with limited actions per view to reduce friction during workouts
• Prioritized cross-platform consistency with unified design patterns
App Design
The app was originally called "Flash Band" before it was renamed "Climbalytics" which is why this initial screen includes that name.
MARKETING & SALES COLLATERAL
Designed a one-page infographic brochure to support sales conversations with gyms:
• Focused on clean layout and scannable content blocks
• Used visuals and key metrics to quickly explain the value of Climbalytics to busy gym owners
• Also provided design consultation for Climbalytics.com to ensure brand cohesion across touchpoints
IMPACT
• Delivered a consistent and memorable visual identity in a crowded market
• Improved usability for climbers by surfacing the most motivating and meaningful data
• Enabled the sales team to clearly communicate product value to gyms using simple, effective visuals
REFLECTION
This project challenged me to translate complex data into motivation through design. It also deepened my experience working across brand, product, and marketing touchpoints—ensuring cohesion and clarity from user onboarding to sales.